All good stories start at the very beginning and so that’s where I will start.
I am a businessman and not from a tourist or travel background although both have fascinated me from an early age. My belief is that if you have a great product and deliver an exceptional service then the company will succeed and grow. At the heart of Foxtail are the values of integrity and exceptional customer service – everything we do is around delivering an inspirational experience whilst ensuring customers are having fun and making memories.
So why did I get involved in Foxtrail and set it all up in the UK? I Initially went to Switzerland with my son Jimmy – who has since joined me in this company as MD and participated in a number of the Swiss Foxtrails. This is where I have a little chuckle. It reminds me a little of Victor Kiam when he said in 1978 “When my wife bought me a Remington shaver, I was so impressed I bought the company”. I too was impressed with the Foxtrail company in Switzerland and the experience they were delivering to families, couples, groups and corporate participants. I knew I had to be involved.
Fundamentally, Foxtrail were initially involved in organising unique and innovative trails across Switzerland. This has since expanded into Helsinki, Dubai and beyond. I am convinced that the trails are just different and deliver something quite unique. The Swiss have been running trails for twenty years and are very experienced in how to make this work. (and we all know how good the Swiss are on delivering what they say they will do.) We have been working with the Swiss Trail Architect (now that’s an amazing job title), who is currently planning our first trail in London and boy does that architect have vision and imagination. Coupled with the need for planning permissions and permissions from the sights of London, we are confident that we have something very special.
So that is our story – from little acorns grow trees. We have plans for 3 trails in London and expansion across the whole of the UK. Do follow us on social media to keep in touch with our plans.
We are launching our first trail in London in July after a year of planning. I’ts so important to us to deliver an exceptional experience. We hope that you will join us on our journey.